Deloitte trends predict that the virtual production tools market to grow to to US$2.2 billion in 2023—up 20% from an estimated US$1.8 billion in 2022. Produce the impossible. Virtual production tools such as On-Set Facilities GODBOX solutions bring VFX on-set. Rendering in real-time AR visual effects and 3D characters, matte paintings and virtual sets. Multiple forces are driving this growth: audiences demanding film and television genres that rely heavily on digital capabilities; streaming video services embracing these genres to fill production slates and reduce costs; greater reliance on digital tools as workforces become more remote and distributed; and the ambitions of some top game engine providers to better serve the film and video production market.
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