Google buys Lytro for next to nothing.
Insiders at Google and Lytro are saying that the sale price of Lytro could be as little as $25m. Google is in talks with Lytro over its assets which include some 59 patients in light field and optical technologies.
To much too soon for this Light-field pioneer.
Its a case of too much too soon, as the once shiny Lytro took to the front of the light field development scene. But then, Lyto’s consumer product flopped and expensive cracks started to appear. Not to say the company was wrong, but more a case of too soon for a market that was just not ready to support such ideas.
Typical, think back to the start of the web, have you even heard of Compuserve? No, well history seems to be repeating itself as early market entrants get overtaken, sold off or worse they simply fade out of business. [CompuServe was the first major commercial online service provider in the United States. It dominated the field during the 1980s and remained a major influence through the mid-1990s] Some of the companies at the front of the light-field, volumetric, 360, and VR race seem to be running out of fuel, meanwhile others, in some cases who may not be pushing the envelope so far, are seeing a rush of funding.
The world’s not a fair place, the tech world is down right savage. The sale of Lytro to Google is the start of a mopping-up wave that will see bigger companies harvesting the IP assets of these early pioneers. We feel quite sad as Lytro was indeed a true pioneer of what is today becoming the vital component of virtual experiences – the ability to see light and depth.
What will Google do with the Lytro technology? For the cost of the purchase, Google will probably just pass the IP into its own hardware developments, the learning itself is worth the cost, which could be as low as $25M. Even if the price of Lytro was double that, the hard work that the Lytro team have done over the past few years is like hitting a quick key, to the Google teams.