OSF Management Team

Asa Bailey

Founder of OSF, a certified system builder and integrator of real-time production hardware and software solutions, On-Set Facilities provide (AR/VR) virtual sets and stages, 6Dof/volumetric capture, and build on-set real-time VFX facilities and studios worldwide. OSF also provide digital production crew, on-set training and support.

In London, OSF head up realtime production at Pinewood Studios. In Wales OSF operate a digital design and VFX studio. In Madrid, the OSF team occupy the cities largest green screen studio and in Mexico City’s Polanco district OSF has its Latin American headquarters with a fully equipped virtual studio.

Founded in Wales, in 2018 OSF released its first real-time virtual set solution that combines the power of Epic Games Unreal Engine with live compositing and camera tracking hardware. Furthermore, with the launch of the company’s first real-time production product, OSF expanded its operation from the UK to a number of studios worldwide.

Jorge Ruiz Escamilla
CEO, Mexico

Previously the CEO of Facebook Mexico, Jorge joined OSF as CEO in 2018 and brings with him a proven track record in growing technology companies. Before his tenure at Facebook, Jorge was the Head of New Media at Google. Jorge was also the Director General at Televisa Media Interactive, the Mexican mass media company and the largest media company in Hispanic America. A crazy sports fan, Jorge also runs a sideline in the worldwide import and export of sports memorabilia. Jorge’s career in building technology companies started at Yahoo where he worked as an Account Executive and Sales Manager.

Adrian Guzman
CTO, Mexico

Before joining OSF, for the past 5 years Adrian worked in the financial industry, as Product Manager and Product Owner at Santander Global where he was in charge of a team and 45,000 servers, running financial automation & batch processing processes. Now working in Segmented and Augmented “Smart Data” Adrian oversees all OSF developments and projects in data processing, digital assets management, artificial intelligence and information architecture. Adrian’s interested with the visualization of data and UX design started as an Intern at Ames Research Center in Palo Alto. A digital architecture and digital art lover, Adrian Holds an European Ph.D. in Social Representations and Communication.

Arturo Velasco
Executive Producer, Mexico

Arturo Velasco is the former Televisa Music principal. With more than 35 years experience in the Music and TV Industry, Arturo has been Producer of “The Voice” México, “Big Brother” Mexico and “Braindeck” Meeting of Minds, a talkshow where most renown scholars in México discuss the future. Arturo has managed events, concerts and presentations of artists such as Ricky Martin, Shakira, Luis Miguel and many others.

Jose Juan Hernandez (AKA JJ)
VP Business Development, Mexico

JJ is a Senior business executive with over 20 years of experience. Former Managing Director at 20th Century Fox Mexico for 10 years; sales record holder for 5 years in a row, launching over 300 titles, generating more than US 100 million in net revenue. Expertise in strategic marketing and planning, advertising and sales. Focused on measurable outcomes, new business opportunities, revenue growth and profitability. Proficient in financial concepts , P&L and ROI analysis . Strategist with long-term, analytic and assertive vision.