File under creating content for AI advertising platforms.
To meet the demands of AI driven advertising platforms for monster.com and The Mill turned to real time production methods. [AI advertising platforms are using deep learning to optimise ad creative placement and they require a large amount of creative options to get going.]
How to produce 35 ready to fly creative ads in one day.
The team used realtime production methods, using Unreal Engine to make content on mass, in this case around 35 creative assets. Requiring real time render and captures at broadcast quality, real time production was the only answer. The choice to adopt real time production methods gave the editors a mass of rushes to take away and start cutting right away, all to deliver back to the agency and on to those hungry AI driven advertising platform.